Creating Freedom as a Business Owner

Do you ever feel overwhelmed? Like you don’t have enough time in the day or week to keep up with the responsibilities of running a business, much less spend time with friends and family?

I know I’ve felt that way! As I manage multiple businesses, I want to make sure I’m giving my two kids focused time, have the chance to hang out with my closest friends, and get a little quiet to myself.

There are many ways that we can become more efficient as business owners, but one of the quickest ways to create time for ourselves is to focus on proactive tasks while minimizing reactive tasks.

On a business level, proactive tasks or activities are those that will grow our business, increasing revenue and ultimately, profit. Personally, proactive tasks help you get closer toward reaching goals.

A few examples of proactive tasks are working on your annual marketing plan, taking a client or potential client out to lunch, brainstorming a new product, or planning a bucket list vacation.

Reactive tasks are those which have to happen in order to exist – whether in our business or personal life – but have nothing to do with bettering our business or personal life. They don’t require our involvement in order to be accomplished.

Tasks such as bookkeeping, managing online brand presence, washing the dishes, or mowing the law, are all reactive tasks.

Try something: make a list of the things that you do in your business and at home on a day to day basis. In detail. Then go back through that list, and based on the criteria above, notate the tasks “proactive” or “reactive.” Ideally no more than 25% of your daily activities should be reactive in nature. That’s a 3 to 1 ratio of proactive vs reactive tasks.

How is that possible?

1. Outsource / Delegate – If you can afford to pay someone else to handle a reactive task, you should.

2. Automate – If you can’t delegate a task, figure out a way to automate it. We are surrounded by incredible technology, much of it available at minimal cost, and easily accessible online. Put that technology to work for you!

3. Simplify – It’s a funny thing: many business owners seem to get a high from sharing their incredibly complicated workflows with others. Complicated doesn’t equal cool – it just equals complicated. Minimize the number of moving parts in your business and personal life, and make sure that the tools that you do use enable you to accomplish your tasks as efficiently as possible.

Nathan Holritz is an entrepreneur based in Chattanooga, TN. Starting in professional photography 11 years ago, Nathan helped bring a modern style of premium wedding photography to the Chattanooga market via Holritz Photography.

While helping run Holritz Photography, Nathan saw both a personal and industry need for a company that could handle the post-processing of the thousands of images photographed at weddings. He created Photographer’s Edit, a company geared toward providing a simple, affordable solution for professional photographers to outsource their post-processing following weddings and large events. The company was launched in 2008, and has continued to grow since.

In his free time, Nathan enjoys spending time with his two children, reading, watching movies, and speaking his second language, Japanese.

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Ciderr’s December’s Member of the Month!

Meet our awesome members of the month for December.

Introducing Chad Sebring and Bob Sanchuk from Two Stick Studios!



We started shooting youth sports together by heading to Little League games and soccer matches all day long and passing out cards to parents. We told them to check out our website the next day where they could buy photos. It was a rough turnaround for not a lot of sales but it was a start.


Chad: Focus on your photography and marketing! This business comes with a ton of moving parts that can overwhelm your life. Use vendors and others to help take care of the other stuff so you can grow your business.
Bob: Fundamentals first – know your gear inside and out. There are so many surprises that could happen at a moment’s notice that using your tools should be second nature.


Chad: The best part is the freedom to experiment in every aspect of the job. From lighting to marketing to sales meetings, you need to find what works best for you and then capitalize on it. It sometimes feels like the Wild West, but if you’re willing to take chances and trust yourself the results can be astonishing. Plus every job is a chance to connect with someone and provide a photo that they will cherish forever. It feels like a lot of responsibility at times but how many people actually get that chance in what they do.
The worst part is the slow season. About a week after the busiest part of wedding season is over I’m ready for it to start again. I just love the energy!
Bob: The best part is no day is ever the same. We constantly meet new people, make new friends, hear their unique stories and help them to create new stories.
The worst part about any business is that it is a business. The majority of your time is not spent doing what you are passionate about, but doing all of the other parts that allow you to do what you love.

Ciderr has been a real revelation for us. It has simplified what we want to do from a business standpoint. Like a lot of photographers, we spend a lot of time adjusting our packages, taking them from a la carte to packages and back again to give clients exactly what they want while still pricing fairly for clients and for us. We know clients can get a little freaked by the cost of professional photography. We’ve all had that battle, but Ciderr allows us to present our pricing and then ease the clients’ apprehension by telling them there is help available. It’s worked perfectly. Often they sign up immediately, and we will get them registry cards that they can include int their wedding shower invitations. Voila, they are getting wedding photography as a gift and feel more comfortable ordering more products from us because they are no longer shouldering the entire cost. It’s perfect!

Customer service, customer service, customer service. When we first started we talked a lot about the vision we wanted for our business and we kept coming back to taking care of clients and treating them the way we would like to be treated. Yeah, we live in an age of big box stores, but there is a sizeable number of people that still value top-notch service. We keep that in mind in every decision. We will even go as far as telling potential clients during their first meeting with us that even if they don’t use us as their photographers, they are free to contact us at any time if they have wedding planning questions. We know how to avoid the pitfalls and we know which vendors are the best. Most are amazed that we would do that but we need to remember that wedding planning is a once-in-a-lifetime event for most couples and it can be overwhelming. Why not help them out. They remember service.


Chad: I already work with him. My partner in this business, Bob, is maybe the most ridiculously talented person I know. He has such a curious mind that it really helps fuel what we do. If he ever ditches me, I guess I’ll take Jerry Ghionis or Ryan Brenizer. They’re not bad either!
Bob: Haha! Chad must be trying to get out of doing some work with that answer. I have to agree with Ghionis and Brenizer. We had the great fortune to learn from them at WPPI in Atlantic City along with Vanessa Joy. Throw in Scott Robert Lim, Cliff Mautner, Jim Garner, Bambi Cantrell, Sue Bryce, Zach and Jody Gray and the list goes on and on. I’d add Rob Adams and the StillMotion crew for their cinematography knowledge. Coming from an illustration background, there are a number of illustrators, sculptors and painters who I would love to learn from as well. I think all art forms influence what I try to do.

Chad: I just love learning new things. I love playing with light and exposure and posing and angles and finding new things that I can try with my clients. Sometimes they fall flat and sometimes it’s something I can add to the arsenal, but I love trying new stuff.Bob: The chance to be creative. No one is telling us what to do. One day we’ll have a senior shoot with complete control over bringing our vision to life. One day we’ll have a wedding in which nothing goes according to plan and we are constantly thinking on our feet and improvising as we go.

Marketing is always a challenge. So much of our business is built on word of mouth, but obviously there is so much more involved. We’re trying to figure out what combination works best for us to ensure long-term growth.

Chad: I love to run. After years of what could only be described as not the healthiest lifestyle in history I went for a run to get in better shape. Now I’m, totally addicted. My four-year-old is pretty good at keeping me busy too.
Bob: Family time is the best. I’m not sure you’d call it relaxing with a 4-year-old and 19-month old, but I cherish every moment with them and my wife. Is eating a hobby? I’m a big food guy.


Chad: I’m not sure how crazy it is but I used to spend a lot of time following around the Grateful Dead. I’d hop from city to city during the summer – sometimes with a ticket and sometimes without one – just having a good time and meeting interesting people. The mix of people always amazed me. That band drew people from everywhere and from every different walk of life you could ever imagine.
Bob: Also, not sure how crazy this is, but it completely changed my life. I met my wife at senior week of high school in Ocean City, Maryland. We are both from northeast Pennsylvania. We lived about 10 minutes from each other our whole lives, went to competing high schools, had common friends and it took us traveling nearly 300 miles from home for us to meet!

Here’s some of the companies we rely on, aside from Ciderr, of course!
Post House –  for all of our wedding post-processing. They save us a ton of time.
Animoto – super easy to create dynamic slideshows to sell clients or use as pull through items to get them to a certain price point.
WHCC – for the best prints and service around.
Photo Flash Drive – for great custom flash drives that match our brand
StickyAlbums – the simplest way to create custom apps for your clients
Smugmug – for client galleries and print sales
Madera Books – for beautiful wedding albums
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Make More Money in 2014, Shoot Less

You know what your business is missing? Crowdfunding. It’s not just the “next big thing”… it’s already here. And your competition isn’t utilizing it.  And no one does it better than Ciderr.  It gives you the power to allow your clients family and friends to help pay for all the things they REALLY want from your business!

Our members are making a HUGE ROI with their Ciderr membership.  One of our members earned an extra $20,000 last year using Ciderr.  All just with up-selling.  And their inquiries started going up because as everyone was spreading the word about their registries, their brand recognition was spreading as well!

It’s time you joined and increased your profit for the next year as well!

This sale ends in 5 days… so take advantage of this sale NOW!

Use code “CYBER” to get 4 months FREE when choosing an annual plan!
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