The Ciderr Story (Part 1 – the bride side)…

Ciderr started completely out of a need for one thing in my business… a way to work with the clients that I really wanted to without sacrificing the amount of money I needed to make. I kept hearing over and over again “Rich, we love you, we absolutely love your work, we’d love to work with you but we’ve looked at our budget and…”. You know the rest. If you’re a wedding vendor (high end or low end), you’ve gotten these emails way too often.

So that was the need. Then an idea occurred to me.

Once I talked with Jimmy, the business side of Ciderr, we did some research and what we found really excited us:

  • 19 billion dollars are spent on wedding registries every year.  That’s a HUGE amount of money that is completely untouched by almost all wedding vendors that we’re aware of.
  • The average wedding, 200 people give to a brides registry. The average gift? $70-$100. Do the math for an average wedding.
  • Only 17% of weddings are paid exclusively by the brides parents. A higher percentage of weddings (30%) are paid by the bride and groom. The rest are paid by multiple sources like both sets of parents plus the bride and groom.
  • Why are the high number of weddings paid by the bride and groom? Mainly because most brides and grooms are older and already established in life and with a career. The average age of a bride now? 29 years old. The average age of a groom? 31. And 74% of couples are living together prior to marriage.
  • The average wedding budget is $20,000
  • Use of social media to communicate about the wedding is increasing dramatically. Up 78% since 2008.  (this stat is from 2010. Look around, you better believe that percentage has gone up)

So what does these stats mean? A LOT of brides and grooms are paying for their wedding themselves on a severe budget. They’re no longer 19 year olds, just moving out of their parents home and need everything from a vacuum cleaner to toaster ovens.  They already have that stuff.  What they want is to have a beautiful wedding and hire their dream vendors in the process.  But there’s nothing they can do. 

And that’s where Ciderr comes into this picture in a big way. It gives the power of funding your products and services through their friends and family!

And the statistic above that says on average that 200 people give to a wedding? We’re going to make it so easy for their internet friends from around the world to contribute for your services and products, we’re thinking that number will grow dramatically! Let’s get that number to 1000, shall we?

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A pint of Ciderr #1

Do you know why large companies from Target to Tiffany absolutely love wedding registries? They love registries for the same reason why Nike loves that you wear shirts with their logo on them.  It’s because it’s free advertising and marketing for their business.  And that’s the best kind of marketing! When someone markets FOR you!  They literally turn the bride into a walking billboard for their business. They don’t pay the bride a dime and she turns around and tells EVERYONE about their store and asks them to shop there on her behalf!

What gives a your business more “clout”? You telling everyone how amazing you are… or a customer going around telling everyone how amazing you are…advertising for you?

That’s what we built Ciderr to do. It gives small business owners the power that large companies have had for YEARS.  The power to turn the bride and her friends and family into your marketing agents! The power for people to see and interact with your business to a degree that’s impossible right now!

Ciderr is the smartest marketing dollars that you can spend!

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How much should I charge? How much do I need to charge?

How much should I charge?  How much do I need to charge to survive?

Whether you want to admit it publicly or not, most wedding professional continuously ask these types of questions in their head. 

I’m a numbers geek, but rather than build a spreadsheet and share it with everyone I found an awesome online calculator at the National Press Photographers Association website.

I highly encourage everyone to go check it out! 

http://www.nppa.org/professional_development/business_practices/cdb/cdbcalc.cfm

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Raise Your Prices!!!!

Raise Your Prices

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Weddings Year-Round

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It’s funny most people think of the wedding industry as a seasonal industry.  However, according to the XO Group, Inc.  the data says otherwise.

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