Guest Post: Defining Your Client
by: Angela Proffitt
I recently spoke at the ISS (Inspire Smart Success) conference in Cancun Mexico and had the opportunity to meet some incredibility talented planners and other event professionals. We all share the same goal-to make couples happy and provide them with a positive experience. We are all so busy wrapped up in taking care of others, that we don’t stop and take care of ourselves and our business, which for most of us, is our baby (if you own your own business)!
Defining a clear process and clarifying what type of client you work best with were two of the things identified that are a common challenge for new wedding and event professionals. I shared my favorite apps and time management techniques and programs on my MAC that I can’t live without:) It is shocking to me how many of us have iPhones and Apple gadgets, but don’t know how to use them, simple because we don’t have time. I promise you, if you take the time to learn these products, it will save you time in the long run. Being the tech geek I am, I had so much fun helping everyone. Dropbox and Google Drive were the two apps that have changed my business (well and Pinterest!).
Reviewing various personalities with the group and talking through their “ideal” client, further helped the participants define who they are, what they are selling and who should they be selling to.
These are just a few things to ask yourself as we enter a New Year, 2013. Does your marketing portray this message; and are you attracting the perfect match!?