Best Practices with Implementing a Registry – 5 Examples

At Ciderr, we are constantly amazed and impressed by how our members use a registry to grow their business.  Gift registries using Ciderr have seen an exponential growth in contributions lately, so there’s no better time to get in on that action. Recently, we dove deep into the data to see what was driving the most results (results – as in revenue for your business).

Below are the top 5 best practices when implementing our gift registry software.

Importantly, most clients actually use Ciderr as an upselling tool to clients who have already booked with them.  The Ciderr member creates a registry for their customer, and they get extra products and services for free via the power of crowd-funding from friends and family.

 

1. Create a Dedicated “Registries” Page on Your Site

This picture shows a physical example of what this is. Check out their brief explanation as well as some more registry pages below from our members (social proof).

 

twostickstudios      

2. Get the couple to list their registry on their wedding site

This is kind of a no-brainer, but the more the registry is put in front of friends and family, the greater the chance of people actually knowing about it. :)

registry listing

 

 3.  Email the announcement to previous customers as well as current customers already booked.

Your customers won’t know about your newfound registry system unless you tell them, eh? One member attests, “We have seen a remarkable increase in post-booking revenue utilizing the registry.” What? You’re not good with words? No worries. We even have some email templates to help get you started.

 

registry listing 2

 

5. Use “Registered With” Cards – so your customers help do your marketing for you.

We put a little blood, sweat, and tears (ok, maybe just some hard design work) into creating some custom registry card templates for our members. Just look for the “Marketing Toolkit” on the dashboard once you login. How rad would it be to throw a few dollars in and have these printed for your client to give to them as a gift to send with their wedding invitations? Talk about some client love (and more contributions to your business)!

registry cards 3

 

In summary, there are a ton of ways you can use our gift registry software to grow your business.  Did we leave something off?  If you are using Ciderr in another way to add revenue to your business, shoot us an email or lay it down in the comments! We love hearing from our members!

 

read more

A Great Product and A Great Experience

Truthfully, Mother’s Day is usually one of those holidays I think about around 2 days before the actual day.

This year, I was determined to get my wife and my mom something more thoughtful.  Initially, I was surprised that so many printers have their deadline two weeks before Mother’s Day.  On the Sunday night before, I started working with several companies that specialize in printing Instagram pictures.  At first, I had a HORRIFIC experience.  With Printstagram, the program that uses Instagram’s API kept crashing.  I found out later this was not an isolated incident, as it had happened to several of my friends.  After three hours of this I remembered I had read about a company in Techcrunch that specializes in Instagram pictures, Kanvess.  By way of reference, I have sent my mom Instagram pictures using everything from Walgreens to Postagram and the quality has always been significantly lacking.

I was initially disappointed that they only printed them, and they had no other products.  However, the company had great reviews and the website was amazingly simplistic. The process of connecting my Instagram account to ordering took approximately 10 minutes.  I cannot say enough about how simple and clean their ordering process was.

 big_Kanvess

The best part was getting the pictures in the mail.  I had very high expectations because of all the reviews, but the quality of the pictures surpassed even my raised expectations.

il_fullxfull.365839384_phhb

In summary, I can’t decide whether the best part was the customer service, the product, or the check-out process.  I can tell you that I recommend this company to everyone I know for printing their Instagram pictures.

In the words of my mom: “Jimmy, these little pictures you sent me were really high quality!”

read more

“I’m manufacturing my own reality”

I LOVED THIS TED TALK!

I hear complaints every week:

“I can’t raise my prices that high in my market.”

“I don’t have enough money.”

“That’s too expensive.”

This TED TALK was given by an artist named Ron Finley, not a business mogul.  In his words: I’m manufacturing my own reality.

He could have given the excuses I hear weekly from people.  Instead, he did something about it.  He got his hands dirty and went to work!

If you want to change something in your life, more times than not you need to get your hands dirty and get to work.

Want to grow your business? Invest in your business and get to work.

read more

Guest Post: The Boutique Pricing Strategy

By Sarah Petty

Being small business owners many of you know in order to stay afloat, you have to charge more. So how do you put a price tag on the time you spend with your clients, the attention to detail that you give, the passion you put into every product you create or service you offer?

You could take a high level class on pricing or read a huge manual, but let’s be honest, who has time for that? We are busy practicing our craft, learning new skills, and building our business.

Determining the price for your offerings can be scary. You might be thinking you don’t want to undercut yourself or maybe you are afraid of over pricing and scaring clients away. I remember when I started my photography business in 2001; I was under charging and had no clue.

As my business grew I realized I had to a make changes in order become profitable and make my business grow.

Here are a few tips I have on how to set your prices:

First; you have to realize you cannot compete on price with huge companies. You never will.

However, what you can focus on is how to create a demand based on desire for your products or services through a strong brand.  When you create a demand, you can charge what you are worth.

So what can you do? You can offer greater services, more customization, a better relationship, and more surprises to thrill them along the way. Your clients will be so happy with their decision; price will not matter.

Here’s what not to do with setting prices: 

The Big Guess: Don’t even consider this strategy; I had to include it because I know this market includes a lot of creative people. Some people don’t know the value of their time or don’t know the price of their costs. They are simply happy that someone is willing to pay them to do their craft and leave the pricing up to the customer. Unless you get lucky, this method of setting prices won’t make you profitable.

The Competitive-Based Pricing: Many businesses base their prices on those of their competitors, but if this is a boutique business you are going to get yourself in a pickle. The truth is you will never win with competitive based pricing.   If you go online to see what your competitors are charging, you will find prices ranging from high to low all across the board.   If you are using this strategy to price your products or services, you’re trying to justify the price of a product as if it is a commodity, and not taking into account your operating expenses, the relationships you build with your customers, or the value of your time, service, and expertise.

Cost-Based Pricing: With cost-based pricing you add up the costs of everything that goes into making your offering (including your time) and add some profit to arrive at a price.  This is where small businesses fail. They don’t add enough profit because they don’t account for the unexpected like having to fix a mistake or not having time to pamper each and every client.

Pricing is tricky, but if you create a demand for your products and perform excellent customer service and thrill them, I promise pricing will become easier.

To get more tips on pricing, marketing and branding a small business that can charge what you’re worth download a free chapter of my New York Times Best Selling book, Worth Every Penny: Build a Business that Thrills Your Clients and Still Charge What You’re Worth at www.wortheverypennybook.com/try-a-chapter.

Sarah Petty is a New York Times Best selling author of Worth Every Penny: Build a Business that Thrills Your Customers and Still Charge What You’re Worth. Her photography studio was named one of the most profitable in the country by Professional Photographers of America after just 5 years in business. She has an MBA and teaches marketing for small business owners s at The Joy of Marketing (www.thejoyofmarketing.com). To grab the consultation form that Sarah uses with new photography studio clients, go to www.thejoyofmarketing.com/sellmorephotography.

Sarah Petty is a highly-acclaimed speaker, author, MBA, boutique marketing expert and the founder of The Joy of Marketing. You may follow her and learn more via her accounts on FacebookTwitter, and LinkedIn.

read more